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From the 1960s to today, immersive installation art has transformed along with new technological development. Artists at the forefront of this movement, such as Yayoi Kusama and James Turrell, paved the way for Instagrammable pop-ups such as the Museum of Ice Cream through their experiential qualities. I have chosen these two artists in particular because of their continuous fit online. Both artists have been titled “The most Instagrammable Artist” as their immersive art installations spread throughout social media. As the pop-up museum trend continues to grow, similarities between the immersive pop-up playgrounds and the multi-sensory environments of these two artists become undeniable. This project analyzes these recurrent similarities through the commodification of experiences and desire for spectacle worthy art.
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Anastasi, Emily Hope, "The Experiential Museum: Immersive Installation Art in the Age of Social Media" (2020). Senior Projects Spring 2020. 146.
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