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This is a project that explores Marseille's attempts to rebrand itself, to change its image using the framework of the European Capitals of Culture program for the year 2013. Through a close reading of the city's bid. the project seeks to understand how and why Marseille hopes to assert cultural influence in Europe.
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Hickox, Zoe, "Marketing Marseille or Building and Selling A Cultural Capital of Europe" (2012). Senior Projects Spring 2012. 102.
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