Date of Submission
Spring 2012
Academic Program
Anthropology
Project Advisor 1
Diana Brown
Project Advisor 2
Eric Trudel
Abstract/Artist's Statement
This is a project that explores Marseille's attempts to rebrand itself, to change its image using the framework of the European Capitals of Culture program for the year 2013. Through a close reading of the city's bid. the project seeks to understand how and why Marseille hopes to assert cultural influence in Europe.
Distribution Options
Access restricted to On-Campus only
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Hickox, Zoe, "Marketing Marseille or Building and Selling A Cultural Capital of Europe" (2012). Senior Projects Spring 2012. 102.
https://digitalcommons.bard.edu/senproj_s2012/102
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