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This paper is about how FIFA in 1978 created the blueprint for it's business model through working with the Argentine Junta. This paper discusses the history of the Joao Havelange's and the Junta's collaboration to use this World Cup, in Havelange's case to honor his promises to the nations who elected him as FIFA president to fund a program of football development through finding sponsors, and for the Junta showing the World that by virtue of holding the World Cup it was an advanced Western nation, even while in the Shadows, it was perpetrating the worst human rights violations in Argentina of the century.
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Greenberg, Ariel David, "Shock and Awe; Football and the Process,The Dirty Game of the 1978 World Cup" (2023). Senior Projects Spring 2023. 289.
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