Date of Submission

Spring 2022

Academic Program


Project Advisor 1

Jeannette Estruth

Abstract/Artist's Statement

This project conducts a discourse analysis on four FemTech platforms: Clue, Flo, Ovia, and Sprout. It interrogate how these apps market their services and shape user attitudes about health. This analysis takes place in four sections: (1) visuals, (2) language, (3) services, and (4) terms of use and privacy. This project makes an argument for how FemTech replicates rather than mitigate disparities in the U.S healthcare system.

Open Access Agreement

Open Access

Creative Commons License

Creative Commons License
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