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In its short history, which barely spans 100 years, sneakers have quickly become a polarizing and captivating commodity, gaining the attention of consumers, fashion houses and major retailers everywhere. Unfortunately, the sneaker industry also has a history of implicit, unconscious bias towards women. A thorough examination of the history of sneakers has discovered three major social movements that can be identified as the key contributors to the growth of the sneaker industry: (1) physical activity, (2) professional sports, and (3) Hip-Hop—the culture not the music genre. Upon further examination, it became evident that each of these social factors have their own biases towards women. Thus, arriving at the conclusion that bias and discrimination in the United States sneaker industry is the result of bias in the proprietary social factors that are responsible for the growth of the sneaker industry.
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Miller, Rodney M. Jr, "If the Shoe Fits: A Historical Exploration of Gender Bias in the U.S. Sneaker Industry" (2019). Senior Projects Spring 2019. 80.