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This project presents two empirical findings: the first, that there has been a shift of movement frames in the contemporary animal rights movement from a prominent focus on anti-animal testing and anti-fur campaigns to an increased focus on food-related issues, and the second, that with the food frame re-alignment came the addition of the “heath frame.” Both of these findings show the dynamic nature of movement actor’s capabilities to actively shape social movement direction over time, and in the case of the health frame, this bears biopolitical and neoliberal implications. I draw on ethnographic interviews that I conducted over the past year with various animal rights activists as well as a variety of historical documents and content analysis in this project.
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Strassler, Madeleine Rachel, "Framing Food: Contemporary Shifts in Animal Rights Movement Discourse" (2013). Senior Projects Spring 2013. 366.