Date of Submission

Spring 2012

Academic Program


Project Advisor 1

Stuart Levine

Abstract/Artist's Statement

This project explores the literature surrounding Ethical Consumer Behavior and Social Psychology. These bodies of research are combined with respect to the specific ethical consumerism topic of this project, conflict minerals. The literature review explores relevant research topics from each field in an attempt to make a general hypothesis about how social surveillance might affect prosocial consumer behavior. I hypothesize that the presence of a surveillance agent while purchasing cell phones affected by conflict minerals will result in more prosocial behavior than when purchasing these same phones with no surveillance agent present. Original experimental methodology was developed to test this hypothesis, and results and conclusions from the experiment are discussed in depth.

Distribution Options

Access restricted to On-Campus only

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

This work is protected by a Creative Commons license. Any use not permitted under that license is prohibited.

Bard Off-campus Download

Bard College faculty, staff, and students can login from off-campus by clicking on the Off-campus Download button and entering their Bard username and password.