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This project explores the literature surrounding Ethical Consumer Behavior and Social Psychology. These bodies of research are combined with respect to the specific ethical consumerism topic of this project, conflict minerals. The literature review explores relevant research topics from each field in an attempt to make a general hypothesis about how social surveillance might affect prosocial consumer behavior. I hypothesize that the presence of a surveillance agent while purchasing cell phones affected by conflict minerals will result in more prosocial behavior than when purchasing these same phones with no surveillance agent present. Original experimental methodology was developed to test this hypothesis, and results and conclusions from the experiment are discussed in depth.
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Chan, Nicholas B., "Conflict Minerals: The Influence of Social Surveillance on Prosocial Consumption Behavior" (2012). Senior Projects Spring 2012. 403.
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