Date of Submission

Spring 2012

Academic Program


Project Advisor 1

Sanjaya DeSilva

Project Advisor 2

James Belk

Abstract/Artist's Statement

New electronic products are been introduced to the market almost constantly. In order to maximize the profit generated from these products, firms have to be very careful when selecting and executing their particular pricing strategy. In this project we analyze both traditional and new pricing models that are being widely adopted in current business activities and discuss their possible effectiveness in the context of the future marketing environment. We acknowledge the importance of the traditional Price Promotion Model but suggest that the Path Analysis Model could help companies utilize the full potential of online marketing given the increasing amount of individual level demand information.

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