Actual and Ideal Self-Concept Appeals in Cosmetic Advertising for Mass-Market, Luxury, and Prestige Brands
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Senior Project submitted to The Division of Science, Mathematics and Computing of Bard College.
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Stevens, Margaret Catherine, "Actual and Ideal Self-Concept Appeals in Cosmetic Advertising for Mass-Market, Luxury, and Prestige Brands" (2015). Senior Projects Fall 2015. 20.
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