Date of Submission
Spring 2016
Academic Programs and Concentrations
Literature; Experimental Humanities
Project Advisor 1
Deirdre D'Albertis
Abstract/Artist's Statement
Ernest Hemingway and Alice Walker: Branding the Great American Writer discusses how Public Relations efforts have shaped the work of 20th century authors, Alice Walker and Ernest Hemingway through their respective stories The Color Purple and The Old Man and The Sea. The tactics of this field have created two of the most prominent literary figures of our time, writers who have both produced timeless works and summoned a global audience to pay close attention to their work. Understanding how this attention is garnered is vital to recognizing the way authorship is created, shaped, and consumed by the reading public.
Access Agreement
Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Recommended Citation
Stiell-Quashie, Shari, "Ernest Hemingway and Alice Walker: Branding the Great American Writer" (2016). Senior Projects Spring 2016. 380.
https://digitalcommons.bard.edu/senproj_s2016/380
This work is protected by a Creative Commons license. Any use not permitted under that license is prohibited.
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Advertising and Promotion Management Commons, American Literature Commons, Digital Humanities Commons, Marketing Commons